It's About Time...
that "good for you" also tasted good.

Dairy-Based
Proteins & Smoothies
Here at 2-Pure, we use a proprietary blend of milk protein isolate and concentrate. This blend retains the natural casein content in milk, which is normally 80% casein and 20% whey. Casein contains all essential amino acids, making it a complete protein.
Due to its satiating effect and muscle preservation properties, casein is frequently targeted at fitness enthusiasts, athletes, and those following calorie-restricted diets.
At the same time, our blend of milk proteins also retain significantly more fat-soluble vitamins (A, D, E, K) and casein-bound vitamins (B12, folate) and minerals such as calcium and phosphorus, than whey protein products.

Plant-Based
Proteins & Smoothies
Let's be honest here. Most plant-based proteins taste terrible. We know. We've poured a LOT down the sink during our research. In our CEO's own words, "I'd rather lick the parking lot than be forced to consume most of them!". True story.
We use rice protein which has gone through a patented enzyme process to increase its protein concentration and bioavailability. This process also breaks down the non-protein components, improves digestibility and creates a neutral flavour.
Isn't it about time that "Good For You" also tastes good? We think so. Yay! No more "acquiring a taste" for your food!
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Wait, What!?
No Whey Eh!
Whey proteins are a by-product of cheese manufacturing, whereas milk proteins are made from spray-dried whole milk.
Both are excellent sources of dairy-based proteins. Howevever milk-based proteins capture more of the vitamins,
minerals, and flavour lost when cheese is made and the remaining whey is dried.
Supplement companies all use whey because it's cheaper and more readily available. Here at 2-Pure we're focused on quality, not quantity. While it's more expensive to buy, we're the brand, manufacturer, distributor and retailer, so we can pass great savings on to you!

Zero Crap!
100% Natural
You're reading this because you're concerned (and rightfully so) about the ingredients in your food. This is why we take no shortcuts on the path to creating the 'best of the best' and use milk proteins rather than whey proteins. You'll also find no "natural flavour" (aka chemicals), sweeteners, other chemicals or fillers here. EVER.
By celebrating the quality and flavour of each ingredient we use, we can create products that stand out from our peers in every way. We don't need to use additives to mask off-flavours or save money, or reach a broader audience. Sometimes simpler is simply better.
Our Ingredients
About 2-Pure
2-Pure Inc. is a company and brand founded by Brad Churchill, the owner of Calgary-based luxury chocolate maker Choklat Inc. For more than 16 years Mr. Churchill has been sourcing rare and exceptional quality ingredients to make the more than 250 recipes he's developed
for Choklat.
Late in 2023 he was asked by someone close to him to research and hopefully create a protein powder that not only tasted good, but wasn't full of chemicals, fillers, sweeteners and other crap typically found in mainstream protein supplements. He went to work, and in January 2024 2-Pure was born!
Fast forward to today, the 2-Pure brand is taking off! Thousands of units have been sold right through this website. Nutritionists are recommending it. Natural Food Stores and pharmacies are starting to stock it and 2-Pure has secured a place in the GoodLife Fitness Member Rewards Program. The company even entered a "protein hot chocolate" boasting 37g of protein
into the YYC hot chocolate Festival and tied for 3rd place - besting the signature hot chocolates of more than 130 other competitors, including high end chocolate shops and coffee shops! We couldn't find a single protein powder that could make this claim!
Quality of ingredients. Absence of sweeteners and chemicals. Delicious flavour. Affordability. These have all resonated with people who are not only conscious about their health, but also sensitive to the price of food in today's marketplace.
Today Choklat manufactures and sells 2-Pure products on behalf of 2-Pure Inc. in its GPP compliant and Organic certified facility. You can purchase 2-Pure products right here online, or at Choklat's factory store in Calgary's NE industrial park. While you're there, be sure to treat yourself to some of their chocolate. It's known all over the world
for it's quality. After all, it's important to have some balance in your life right?
2-Pure Units Sold
Protein Hot Chocolates
Happy 2-Pure Buyers!
Legit Testimonials From
Legit Customers.
Two weeks after we ship every order, we ask our customer for candid feedback on how we can improve. Here is how 2263 customers rated us on a scale of 1 to 5 with 5 being the highest:
Product: 4.94 Service: 4.9
Steele English
Calgary
I think you guys hit it out of the park. Everything worked on the website to order, lots of notifications, delivery was on time etc. The product itself is by far the best protein powder I have ever used. Will be re-ordering.
Janet Blain
Ponoka
Love the protein powder as much as all your other products! Can’t wait for the protein bars.
PS I gave out a few samples to friends and family and rave reviews will result in orders ‘
Shane Meche
Spring
One of the most appealing things to me is the lack of added ingredients, especially sweeteners! While the lack of sweetness might be a negative to some, it's a huge plus for me. This allows me to add if needed though it seems perfect as is. Have both the coco and vanilla versions. Delivery took a while to Texas, though was expected. This product should be a winner!
David Kirby
Calgary
Great product - very tasty and 'clean' with no weird aftertaste. Mixes well for smoothies.
Steele English
Calgary
In this day and age there is a lack of customer service and attention to details. On top of that product quality is often lacking. With Choklat/2Pure the customer service is top shelf and the product is outstanding. I am a repeat customer and will continue to do business with them.
Alissa Perry
Vancouver
Your vegan protein powder is honestly the best I’ve ever tried. My only complaint is that I can’t stand the taste of anything else now lol
Dale Lamont
Vancouver
My vegan son thinks your plant based protein powder is by far and away the best he's ever tasted. He likes that it is not sweetened and so he can add the amount of maple syrup he enjoys. The other brands are "icky sweet" he says. He also finds your product creamy, rather than grainy like the others.
Michelle Demers
Beaumont
I don’t think you can improve. My experience was wonderful
Kevin Cortez
Calgary
The 2-Pure Whey protein powders are awesome. I like how there isn't a huge list of ingredients and they taste great. Also I get to support a local business so this is a bonus.
Lanchi Clark
Kelowna
The ordering process and delivery was easy and fast.
I am about half way through the whey chocolate protein powder and it is now my go to protein powder!
I also purchased the Boujie Bundle and the Granny's Apple Protein Smoothie was incredibly bitter (unable to drink). It may have been a bad batch? The Boujie Berry Protein Smoothie was delicious. I have yet to try the other flavours. They are perfect for when I'm traveling for work.
Mark Young
North Vancouver
Glad to meet you at the shop last weekend. I shared some of your product and you will have more customers from the Vancouver area. They said they loved your product too.
Tracie Ellis
Merritt
I’m really impressed with the quality of your protein powders and appreciate immensely the limited ingredients in them. I’d love to order some of your chocolate also, but feel it is best wait for cooler weather for that.
Laura Kingsley
Oakville
I am in Ontario and bought your protein powder, both chocolate and vanilla and I absolutely love them, they both taste fantastic. The chocolate is not a strong flavour so that could maybe be improved, but definitely not an issue at all, regardless the fact that it is 100% clean, no additives or sugar makes it AWESOME.
It would be super great if there were other flavours in big bags to purchase, hopefully you are working on that.
Happy I stumbled on your protein powder for sure.
thank you.
Shawn Leis
Saskatoon
Keep it up. Appreciate the service and the awesome products!
Thank you
Kailyn Metz
Redwood Meadows
You should start subscriptions! With auto bill and deliveries !